The Basics of Online Marketing

Do you ever feel like you know just enough about online marketing to be dangerous? Let's see if we can fill in some of the gaps with the latest info from online marketing experts. Those of you not familiar with the latest on online marketing now have at least a basic understanding. But there's more to come. As an online...MORE

How to Implement Your Marketing Strategies

Researching the latest and greatest ways to implement effective marketing strategies is usually not the problem when it comes to failed marketing campaigns. The actual implementation itself is generally what holds people up. Many small business owners take the time to do their research, but then when it comes time to...MORE

Tips for Choosing a Direct Marketing Mailing List

Many say that choosing a list is the most important stage of running a direct marketing campaign. Decisions you make can have far reaching implications on conversion rates, wastage and profitability. Indeed experts advise that at least half of your direct marketing campaign planning time should be spent on sourcing a...MORE

Making the Most of Your Internet Marketing Investment

Forrester Group research predicts a 17% increase in online sales in 2007/08 (source: Forrester Group). This comes at a time when the business climate is very challenging. For Australians, inflation is rising due to the increasing cost of fuel, higher food prices and the flow-on effects of the sub-prime lending crisis in the United...MORE